Digital Piracy: Difference between revisions

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* Trevor is doing a project for school. Since he is very adept at video mashups, he decides to use clips from different TV shows and movies to assist him with the project. After completing the masterpiece, Trevor is very excited about his work and wants not only his class but also the whole world to see his creation. He decides to post the video onto YouTube with an obscure name to avoid detection and uploads it onto five other video sharing services DailyMotion, Revver, GoFish, MySpace Video, and Facebook Video to act as mirrors. He then embeds the clip onto his blog and uses IM, email, text messaging, and Twitter to spread the word about this update.
* Trevor is doing a project for school. Since he is very adept at video mashups, he decides to use clips from different TV shows and movies to assist him with the project. After completing the masterpiece, Trevor is very excited about his work and wants not only his class but also the whole world to see his creation. He decides to post the video onto YouTube with an obscure name to avoid detection and uploads it onto five other video sharing services DailyMotion, Revver, GoFish, MySpace Video, and Facebook Video to act as mirrors. He then embeds the clip onto his blog and uses IM, email, text messaging, and Twitter to spread the word about this update.
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= Piracy Among Digital Natives =
= Piracy Among Digital Natives =


== Piracy & Culture ==
== Piracy
 
Newly developed technologies of the last decade are giving users unprecedented freedom and control over media. Since embracing novel technologies and keeping current with the latest trends are crucial to the cultural standard of Digital Natives, such innovations provided the foundations for today's piracy.
 
* Software innovations
** Fast, efficient transfer protocols
** User friendly file sharing applications
** Online advertisement system
** Software communications boom
* Hardware innovations
** The personal computer
** MP3 players
** Portable multimedia players
** Storage medium technologies
** "Hardware synergy"
 
At heart, below the layers of accessories and fancy gadgets, the youth generation of day are not so different than the generations of the past. The rebel nature of teens is still pervasive though present generations of kids. Such teenage mentality is drives counter-mainstream adult ideologies which incites piracy.
 
== Numbers Tell the Story ==
 
* Discuss the latest trends among Digital Natives relating to how they perceive piracy
** Gender differences
** Social-economic differences
** Family influences
** Group mentality phenomenon
 
== Reasons for Piracy ==
 
* Saving time & money
* Supply & demand + youth popularity
* Method of self expression
* Curiosity & standing trends
* Weak repercussions
 
== Repercussions ==
 
For those who download through peer-to-peer (P2P) networks, the MPAA and RIAA have brought up the many potential risks one faces when accessing these servers. In the parental resources section of the MPAA website, the organization warns about four dangers of P2P programs: “Subject users to pornography, open personal files on your home computer to strangers online, increase the risk of a computer virus, lure kids into illegally downloading movies and music, which can lead to jail time and fines” [http://mpaa.org/Issues_ParentFileScn.asp].
 
The first three concerns the MPAA notes are typical risks users face when acquiring content through such systems. Many online hackers exploit the P2P search system for monetary gains. By analyzing the trends of high demand movies or music, these profiteers simply manipulate the file names of the viruses and malware they want to spread to match the names of popular song artists and movie titles. Average users who are unaware of these tactics often times are gullible enough to execute these masked programs without realizing the file’s identity. Even the ever-popular P2P software Limewire admits to the existence of viruses and other harmful material on their networks. In its online FAQ, the programmers warn Limewire’s users, “if you attempt to download a virus-infected file using LimeWire, you will be vulnerable to any viruses contained in that file” [http://www.limewire.org/wiki/index.php?title=Frequently_Asked_Questions#dow13].
 
In addition to harmful materials one can download, many of these free P2P programs are packaged with third party spyware programs that will slowly but surely retard the speed and reliability of a computer. Like the infamous AOL installation back in the day, a handful of these shareware clients come bundled with various harmful third party applications. By means of a deceptive installation wizard or simply packing other software with the executable, oblivious individuals get much more than what they originally wanted.
 
Finally, users face the possibility of legal consequences due to copyright infringement. Since most P2P search requests will pull up media across the whole copyright spectrum, the MPAA does not want children get the impression certain copyrighted content can be acquired without charge for the legal consequences does not discriminate by age. From a warning to a petty fine of $200 to $150,000 and 5 years in jail, the potential cost of piracy is very real [http://www.law.cornell.edu/uscode/html/uscode17/usc_sup_01_17.html].
 
= Solutions =
 
== Educate the Young ==
 
* Getting the message across to the new generations of Digital Natives
 
It is human nature to want to fit in with the rest of the populace. For example, if the majority of Trevor’s peers does not condone or commit piracy, it is highly unlikely Trevor will spend Friday nights at home downloading the latest blockbuster for he will be at the movie theatre watching the film with his friends. Thus, it should be the media industries’ goal to embed piracy’s immoral ideologies as early as possible in the heads of rising Digital Natives.
 
Although the representatives of the entertainment industry are currently pushing massive anti-piracy educational campaigns onto the public sphere, their efforts are not enough. The facts about piracy need to be incorporated into public school curriculums across the country. High school government classes should stress the consequences of copyright infringement. Parents should take part in addressing the dangers of piracy before they teach their children how to use computers. With a solid piracy awareness educational program in place, the next generations of internet users will be ready to make rational decisions about electronic theft.
 
== Improve Business Strategies ==
 
* Adapting to the new digital environment
** Embrace the inevitable online music movement
*** ''BitTorrent and MPAA Join Forces'' [http://www.slyck.com/story1006.html]
** Develop better technologies to aid sales
 
* Providing legal, more attractive alternatives
** Reduce material costs of current physical albums
** Renew incentives to collect
 
The main incentive to obtain pirated files instead of purchasing them from a legitimate seller is because of the undesirable high prices of genuine media. In a study conducted by the RIAA, the consumer prices of producing a CD nearly rose 60% between the years of 1983 and 1996. Fortunately, the price of blank CDs fell 40% during this period, otherwise “average retail price of a CD in 1996 would have been $33.86 instead of $12.75” [http://www.riaa.com/news/marketingdata/cost.asp]. The RIAA notes because “the amount of music provided on a typical CD has increased substantially, along with higher quality in terms of fidelity, durability, ease of use, and range of choices,” not to mention today’s insanely over the top marketing strategies, the prices of production has been consistently on the rise.
 
This price trend also is occurring in the DVD sales industry. With the DVD player penetration rate in American households up from 23.6% in 2001 to 76.2% in 2005, DVDs are definitely on demand [http://mpaa.org/researchStatistics.asp]. The average price of a DVD title, however, rose from $20.52 to $21.35 from 2001 to 2005 while the price of blank DVDs were falling lower and lower [http://mpaa.org/researchStatistics.asp]. Money conscientious consumers who are always hunting for deals turn to free P2P services or cheaper pirated versions of media because the real stuff is simply too expensive.
 
== Adjust Policies & Enforcement Techniques ==
 
* Creating new policies that clarifies digital fair use
* Setting the examples (for the prosecution)
** Sue illiterate sympathizers and root release groups
*** ''Suing Your Customers: A Winning Business Strategy?'' [http://knowledge.wharton.upenn.edu/article.cfm?articleid=863]
** Be aware of social backlash
** Keep an open mind & avoid being greedy
*** ''Piracy stats don't add up'' [http://australianit.news.com.au/story/0,24897,20713160-15306,00.html]
 
= Reflections =
 
* Is piracy really causing problems for the programming/entertainment industries?
** ''Russian teacher fined for MS piracy'' [http://www.theregister.co.uk/2007/05/08/russian_teacher_ms_piracy_case/]
** ''Profits from Piracy: Microsoft in China'' [http://dir.salon.com/story/tech/feature/2002/09/26/piracy_unlimited/index.html]
 
= Relevant Research =
 
[http://www.piracyedu.com/ PiracyEdu Homepage]
 
[http://www.jasonkolb.com/weblog/2007/02/viacom_the_late.html Viacom the Latest Company to Misunderstand the Internet, Jason Kolb, 2007]
 
[http://www.toptensources.com/topten/YouTube-and-Viacom/ YouTube-Viacom Page on TopTenSources, Various Editors, 2007]
 
[http://www.boingboing.net/2007/02/03/viacom_terrorizes_yo.html Viacom Terrorizes YouTube, Cory Doctorow at Boing Boing, 2007]
 
[http://www.latimes.com/entertainment/news/la-fi-pollmusic9aug09,0,4581014.story LA Times: Is Copying a Crime? Well…, 2006]
 
[http://www.nytimes.com/2007/02/26/technology/26cspan.html?_r=2 Which Videos Are Protected? Lawmakers Get a Lesson, 2007]
 
== June 6, 2007 ==
 
[http://www.bsa.org/usa/press/newsreleases/Majority-of-Youth-Understand-Copyright.cfm Majority of Youth Understand “Copyright,” But Many Continue To Download Illegally, 2004]
 
[http://www.usatoday.com/money/media/2004-11-05-glickman_x.htm, Movie Swappers Put on Notice, 2004]
 
[http://www.poughkeepsiejournal.com/apps/pbcs.dll/article?AID=/20060905/LIFE/60905008 Poughkeepsie Online: Music Swappers Sued, 2003]
 
[http://knowledge.wharton.upenn.edu/article.cfm?articleid=863 Suing Your Customers: A Winning Business Strategy?, 2003]
 
[http://cyber.law.harvard.edu/is99/RioSpaceShifter.htm In Court's View, MP3 Player is Just a 'Space Shifter', 1999]
 
[http://news.bbc.co.uk/1/hi/technology/4403574.stm US youths use internet to create, 2005]
 
PDF: Teen Content Creators and Consumers, 2005 [http://www.pewinternet.org/pdfs/PIP_Teens_Content_Creation.pdf]
 
== June 7, 2007 ==
 
[http://www.vnunet.com/vnunet/news/2127262/mpaa-copyright-victory-website-killer MPAA copyright victory is 'website killer', 2005]
 
[http://www.slyck.com/story1006.html BitTorrent and MPAA Join Forces]
 
[http://australianit.news.com.au/story/0,24897,20713160-15306,00.html Piracy stats don't add up, 2006]
 
[http://www.theregister.co.uk/2007/05/08/russian_teacher_ms_piracy_case/ Russian teacher fined for MS piracy, 2007]
 
[http://dir.salon.com/story/tech/feature/2002/09/26/piracy_unlimited/index.html Profits from Piracy: Microsoft in China]
 
== June 8, 2007 ==
 
[http://www.siia.net/piracy/whatis.asp SIIA Anti-Piracy: What is Piracy?]
 
[http://www.bsa.org/usa/antipiracy/Types-of-Piracy.cfm BSA Types of Piracy]
 
[http://www.theregister.co.uk/2007/03/29/ebay_software_counterfeiter_jailed/ Indiana man jailed for selling counterfeit software on eBay]
 
[http://www.theesa.com/ip/index.php (Gaming Industry) ESA: Intellectual Property]
 
[http://mpaa.org/piracy.asp (Movie Industry) MPAA: Anti-Piracy]
 
[http://www.riaa.com/issues/piracy/default.asp (Music Industry) RIAA: Anti-Piracy]
 
== Legal Notes ==
 
[http://www.law.cornell.edu/uscode/html/uscode17/usc_sup_01_17.html Cornell Law School Legal Information Institute - US Code: Title 17, Copyrights]
 
[http://www.law.cornell.edu/constitution/constitution.articlei.html Cornell Law School Legal Information Institute - Constitution: LII]
 
[http://www.gseis.ucla.edu/iclp/hr2265.html NET: The No Electronic Theft Act]
 
[http://www.gseis.ucla.edu/iclp/dmca1.htm DMCA: The Digital Millennium Copyright Act]

Revision as of 13:50, 10 June 2007

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  • Trevor is doing a project for school. Since he is very adept at video mashups, he decides to use clips from different TV shows and movies to assist him with the project. After completing the masterpiece, Trevor is very excited about his work and wants not only his class but also the whole world to see his creation. He decides to post the video onto YouTube with an obscure name to avoid detection and uploads it onto five other video sharing services DailyMotion, Revver, GoFish, MySpace Video, and Facebook Video to act as mirrors. He then embeds the clip onto his blog and uses IM, email, text messaging, and Twitter to spread the word about this update.

Involves the use of the following applications: Adobe Premiere, Audacity, Trillian, Thunderbird

And services: YouTube, Daily Motion, Revver, GoFish, MySpace, Facebook, Textem, and Twitter.

  • Questions raised from this scenario:
    • What constitutes fair use?
    • Do copyright laws impede creativity?
  • Trevor and friends are hanging out in his basement on a lazy Sunday afternoon. They just watched a trailer of an upcoming blockbuster film and the whole group is very excited -- they can’t wait to get in line to see the first midnight showing. Unfortunately, the film’s release date is one week away. With nothing else to do, Trevor proposes that he could obtain a copy of the film via a private torrent network whose administrator is a member of an infamous release group. A few of his friends brings up the concern about piracy, but since the group is at Trevor’s house nobody objects -- in fact, a few never realized this was possible, and the majority of the group wants Trevor to download the file and burn them a copy.

Involves the use of the following applications: Quicktime, uTorrent, PeerGuardian 2, DivX Player, XviD Video Codec, AC3 Audio Codec

And services: <Torrent Website>, <Release Group>

  • Questions raised from this scenario:
    • Who should be more responsible for the piracy? The release group or the end user?
    • How does group mentality play affect piracy?
  • After seeing Trevor successfully obtain the movie, one of Trevor’s friends decide to get more movies from a P2P program he installed a while back. After firing the application up, his computer freezes. Not knowing what happened, Trevor’s friend does a simple force reboot and after the restart, everything seems fine. In the background processes, however, the P2P program automatically shared his whole media folder to the rest of the P2P community without telling the user.

Involves the use of the following applications: <P2P Application>

  • Questions raised from this scenario:
    • If a P2P program automatically shares all the media on a user's computer and the user is accused of copyright infringement, who should take the blame? The P2P company or the end user?
    • The tech companies hired by the media industries to track down internet pirates is known for only targeting uploaders, rarely downloaders. Is this technique working?

Introduction to Piracy

In the simplest terms, piracy is obtaining something without the proper rights of legal ownership. In a broader sense, piracy represents the whole range of theft. Like what the traditional usage of this term suggests, the actions committed by ruthless sea barbarians in the early 1700s are not so different from the methods Digital Natives use to wrongfully acquire or distribute copyrighted material online. Yes, the recent surge in piracy of Disney’s Pirates 3 movie is, least to say, ironic.

The main driving force behind the argument against piracy centers on the degree of copyright infringement. The creator of a new piece of work has exclusive rights or ownership over all personal products of labor. Exclusive rights include but are not limited to distribution, reproduction, perform and make derivatives of the original. Under United States and most foreign law, copyright infringement is the unauthorized use of any works or materials secured by copyright. Such actions usually impinge on the copyright owner’s exclusive rights, without a license to do so. Copyrights and the consequences of copyright infringement help protect intellectual property, protect ownership, and promote the society's technological progress.

Classifications of Piracy

  • Digital
  • Physical

Current Methodologies

Digital

  • Over the internet by means of:
    • Direct connection
    • P2P networks
    • FTP and web servers
    • Auctions
    • Low-quality mediums
  • Violation of fair use
    • Media sharing sites

Physical

  • Individual license violation
  • Corporate to end-user
  • Reseller and distributor

Intentionality

  • Totally aware
    • Direct facilitator of digital or phsyical piracy
    • Usually includes monetary gains
  • Somewhat aware
    • Consumers of pirated material
    • Indirect facilitators of digital piracy
  • Unaware
    • Individuals with computers indirectly contributing copyrighted media

Examples

  • Specific examples of programs and services for each of the methodologies above

Piracy Among Digital Natives

== Piracy

Retrieved from "https://youthandmedia.org/wiki/?title=Digital_Piracy&oldid=2066"