What is Digital Creativity?
You are the star of the digital revolution.
According to Time Magazine, who named "You" the 2006 Person of the Year, this honor has been bestowed for "seizing the reins of the global media, for founding and framing the new digital democracy, and for working for nothing and beating the pros at their own game." We have transformed the World Wide Web into an inherently social and collaborative world, heralding the Web 2.0 evolution and empowering the individual end-user to take on a role of participatory creativity. This transition from "passive" users to users who actively produce online content has demonstrated the rise in power of both individuals and communities.
Motivation: Why Digital Creativity
For the "true" Digital Native, information has become entirely malleable. For Generation X, the Baby Boomers, and the countless other generations that preceded this era of unprecedented connectivity, facts were simply facts. Albums were albums. Advertisements were advertisements. Art was art. Long before Wikipedia, encyclopedias were concrete, unchanging entities. Thanks to social software and a breakdown of traditional cyber barriers, user-generated content has become the norm for much of cyberspace. Where once information was stuck and unchanging, the new Internet and the Web2.0 evolution have provided an infrastructure for end-users to tag, add, edit, share, blog, create, and mash. According to a study by Pew Internet, more than half of all teens have created content on the Internet (not to mention one-third of adult Internet users as well). 
Summary: Principles for User Generated Content Services
On October 18th, 2007 several of the worldâs leading Internet and media companies announced a set of principles that will allow for the continuing growth and development of user-generated content online while respecting intellectual property of Copyright Owners. The Principles are outlined bellow:
The following document summary outlines the principles established by copyright owners (âCopyright Ownersâ) and services providing user-uploaded and user-generated audio and video content (âUGC Servicesâ). UGC Services refers to services such as Soapbox, MSN Video, MySpace, Dailymotion and Veoh.com. These Principles are meant to foster an online environment that promotes the promises and benefits of UGC Services and protects the rights of Copyright Owners.
Trevor looks like an average guy in his late teens. But recently heâs found, as heâs becoming famous, that he gets a lot more attention from girls at his high school. Turns out, heâs one of hottest hands on Revver, a new online video-sharing service. And heâs even making a little bit of money for his troubles, which only further enhances his sense of well-being.
Trev specializes in mash-ups. He started by digitizing parts of his favorite TV shows and posting them to YouTube, but he found that they kept getting taken down and heâd have to create new user accounts to keep uploading files. Plus, other people were posting regular TV all over the web, and he didnât see the point after a while. Then he got a Mac for his birthday. It had the coolest suite of editing software. He started to shoot a bit of digital video, but mostly he would find clips other people made online. Heâd stitch them together on his Mac, overlay a music track he liked, and post them online. He called himself the MashUpKing.
Inspiring Narratives From a Culture of Participation